A Facebook masterclass from IKEA – yes, really
Recently I’ve been evangelising to anyone who’ll listen on the benefits of using social media in your marketing plan, but I was never really that convinced about the role of Facebook in enabling a brand to truly connect with its audience. Now that’s all changed and it’s because of IKEA.
A short guide to using LinkedIn and Twitter for business
I’ve been evangelising for so long to clients about the benefits of using LinkedIn and Twitter for business that one of them asked me to present a tutorial on the subject at his quarterly team meeting last week. Judging by the audience reaction it was very well received so I’m sharing my notes on it [...]