How we doubled our turnover in a recession

A few days ago Ash and I did something we hardly ever do. We talked to the press – about OUR business – as we felt this was a good time for our own positive business story while cuing up more of them about our clients.

What made it a good story is that our turnover has doubled in the last year and it’s still growing. Not bad for a two person partnership in a recession. So you may be wondering how we managed that … 

We can’t claim that it’s all come about through good planning, but our decision to become more focused on particular technologies has certainly played a major part.

In fact, I can pin it all down to my first visit to First Tuesday away back in 2000. I was amazed by the spirit of collaboration and sharing that prevailed between IT entrepreneurs, vendors and VCs – proper networking was bringing positive results, giving good karma definitely paid off. We were introduced to a whole world of new technologies – knowledge management and rich internet applications were the first for us. Since then we’ve developed our technology networks at every opportunity and now Cloud Computing is the hot topic – with me organising CloudCamp and helping clients to bring new cloud platforms to market.

2000 was when we also got our introduction to electric cars – I drove the Ford Think electric car for over a year – and that opened our eyes to the future for the auto industry. We’ve been evangelising for electric cars and sustainable transport ever since and that has also given us valuable connections in the world of sustainable technologies.

Our focus now is not just on sustainable, but on disruptive technologies too – that includes anything that shakes up the current business model, like cloud computing, LED lighting and micro-generation of energy. You can see that reflected in our updated client list. Most of our current clients produce services or products that address the growing needs of today’s business world – saving energy, cutting costs and CO2 emissions, improving performance, managing credit. Working on all of these has made it an incredibly busy year, but very rewarding with our networks for each technology starting to overlap and cross-pollenate each other.

These days when I’m introduced to a new contact my refreshed elevator pitch gets them hooked immediately.

“So what does the Gupta Partnership do?”

“We’re marketing and PR specialists in sustainable and disruptive technologies.” And we’re loving it!